Sustainable mobility: How cities 和 businesses can maximize the impact of MaaS

发表: 2023年11月27日
作者: Esther Perrin, 流动性 Digitalization, WBCSD
类型: 洞察力

In a digital collaboration initiative announced today, Arcadis 和 Fujitsu have developed digital solutions for municipalities 和 businesses aimed at optimizing the deployment of multimodality to achieve low-emissions 和 accessible mobility.

Meeting the Paris Agreement climate goals requires aggressive electrification of transport. 然而, 与 passenger mobility dem和 set to increase, electrification alone will not suffice 和 must be coupled 与 increasing transport efficiency. 此外, increasing restrictions on the circulation of ICE vehicles in urban centers, new mobility solutions enabled by emerging technologies 和 new commuting patterns are setting the stage for a new mobility paradigm.

Urban transport planners, mobility providers 和 businesses 与 sustainable employee mobility strategies are striving to promote sustainable new mobility solutions. How can they facilitate commuter’s shift to sustainable transport modes (modal shift)? And what infrastructure 和 policies should they prioritize for maximum impact?

流动性-as-a-service (MaaS) is an emerging digital mobility solution that can radically improve transport efficiency by integrating multiple transport modes into a more efficient 和 user-centered mobility offer. The real environmental impact of MaaS will depend on its ability to motivate modal shift 和 commuter choices at a large scale.

In a new digital collaboration initiative announced today by the World Business Council for Sustainable 发展 (WBCSD) 运输 & 流动路径, Arcadis 和 Fujitsu have developed digital solutions for municipalities 和 businesses to optimize the deployment of multimodality 和 new mobility solutions 与 regards to modal shift 和 sustainable mobility.

The use cases will apply Arcadis’ 流动性 Hubs moduleFujitsu’s Social Digital Twin technology. They will test how different transport planning scenarios promote multimodal 和 sustainable commuting. The scenarios under study are adjusted parking fees 和 the creation of mobility hubs, to be evaluated based on their effect on modal shift 和 associated cost 和 time of travel 和 transport-related emissions. The simulation will be carried out in the Greater London Region 与 data from 运输 for the South-East (TfSE) 和 Michelin 流动性 Intelligence. Results from an initial simulation by Fujitsu demonstrated potential for 12% CO2 reduction through commuters’ shift to more sustainable transport modes.

Data sharing 和 digital collaboration to maximize the impact of MaaS

Digital collaboration among all MaaS stakeholders will ensure that cities 和 MaaS operators can exp和 the scope of mobility services to facilitate traveler access 和 maximize transport efficiency 和 decarbonization benefits.

With extensive access to disaggregated data from across the spectrum of MaaS stakeholders, cities 和 mobility providers can design MaaS based on more accurate predictions of mobility patterns 和 how they are set to evolve.

Besides the basic functional blocks to facilitate route planning, MaaS operators can create valuable additional service modules by integrating assets such as user profiles for personalization or booking 和 payment platforms to centralize ticketing.

Although often left out of MaaS design, private car data is an essential module. 运输 planners need a better underst和ing of the needs 和 preferences of drivers – particularly in more remote or underserved regions – to effectively influence modal choice 和 optimize infrastructure investments in the electric vehicle (EV) era. MaaS operators can significantly contribute to sustainable mobility strategies by integrating EV charging locations 和 pre-booking in their service offerings.

Private car data integration is a key element of the collaborative digital solutions developed by Arcadis 和 Fujitsu.

 “It’s been a pleasure working 与 Fujitsu, Michelin 流动性 Intelligence 和 TfSE 和 we recognise the importance of working collaboratively 与 organisations to accelerate a planet positive future. Private car use data is often a missing ingredient of MaaS applications, but the reality is that many people continue to rely on their car in part for some journeys. We wanted to explore how including this data could influence peoples travel behaviour in a multimodal digital environment to optimize the environmental 和 social impact of these journeys,” commented Simon Swan, Global Solutions Director, New 流动性 at Arcadis.

接下来是什么?

Thanks to seamless integration 和 the right digital solutions for modeling, cities 和 businesses can harness the full potential of MaaS as an accelerator of their respective Sustainable Urban 流动性 Plans 和 sustainable commuting policies.

市长, governors 和 parliamentarians, business 和 civil society leaders will gather for COP28 in Dubai 和 agree on the next climate action steps, 与 a thematic focus on transport scheduled for December 6. They must integrate new digital 和 mobility solutions, 比如MaaS, as powerful tools for sustainable mobility. Integrating digitalization in transport decarbonization pathways starts 与 the introduction of the right digital governance frameworks, 和 与 investments in governments 和 businesses’ capacity to engage in data sharing 和 digital collaboration.

WBCSD运输 & 流动路径 gathers companies to accelerate transport decarbonization 和 promote data sharing 和 digitalization as core solutions for the transition to sustainable mobility. Fifteen of our member companies are building a data-sharing coalition to bolster new digital solutions for the transition to zero-emission mobility. Earlier this year, they demonstrated how digital collaboration across the electric mobility value chain could accelerate the deployment of charging infrastructure toward transport climate goals. 2024年初, they will release a digital framework for accelerating the deployment of MaaS, promoting sustainable urban mobility. For more information about the initiative, please contact Esther Perrin (perrin@volamdolong.com).

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